What Is Website Content Planning and Why Do It?

The benefits.

Overall, developing a detailed website content plan will save you consulting time and money and help you produce a more effective website. More specifically, it will help you:

  • Screen for a qualified designer.
  • Get a complete and accurate quote.
  • See relevant page layouts from the start.
  • Manage your website project more efficiently.
  • Compete more effectively with your online peers.

The process.

Website content planning done properly generally entails three steps: determining your goals and objectives for the website; identifying the types of people you wish to attract; and then listing all the types of content and features that will support your goals and users.

Let’s say you’re a dentist hillsboro just starting out. One of your website objectives might be to “attract new business.” Another might be to “enable online appointment scheduling.” If you plan to specialize in hillsboro dental care today for children, your desired user groups would probably include “young parents,” and perhaps “teenagers,” as well.

When it comes to determining the pages you’ll include, some will be must-have choices: Home, Services, About Us and Contact Us, for example. Others, such as “What Makes Us Special” or “Community Involvement,” will give you the opportunity to distinguish your business from your local competitors.

Once you list the pages you want, you’ll then need to be specific about the information, images and interactive features you’ll want to include on each of them. The Hillsboro pediatric dentist hillsboro, for instance, may wish to include an appointment scheduling widget on his Home page (tying in to his website objectives), a link to an online payment system on his Billing & Insurance page, and a video presentation (spotlighting kid-friendly areas!) embedded in his “Tour Our Office” page.

Researching content ideas takes time, but it’s definitely worth doing. If you examine enough websites within your business category, you’ll probably find between 150 and 350 different types of relevant content. Take notes. Ask yourself if a given content item will help you achieve your business objectives while supporting the needs of your users. Make a list of the ones that will.

No time to do your own research? Consider hiring a content specialist or copywriter to do it for you. Why not the person who is designing your website? Website designers are graphic artists, not content experts. They may suggest basic pages, but unless they work exclusively within your business domain, they probably won’t have in-depth knowledge of the industry-specific content or features you might need.

What about SEO?

Search engine optimization is an important part of website planning, but it should not be the tail wagging the dog. You don’t plan to include certain pages or blocks of information on your website because many people are searching for them. You choose to include content because it conveys your expertise and makes life easier for your prospects and customers. Once you determine what you want to say on each page of your website, you can then optimize your copy for the search engines.


What Is Website Content Planning and Why Do It?

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East Wind hillsboro dental care today Address: 7546 NE Shaleen St Hillsboro, OR 97124, USA
Phone: 503-614-0198 Call us today!
Website: https://www.eastwinddentalcare.com

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By combining quality patient care with up-to-date technology, we are able to treat patients of all ages in a comfortable and relaxing setting. Our website includes information on the following items: Dentist, Cosmetic Dentist, Family Dentist, General Dentist, Emergency Dentist, Dental Implants, Teeth Whitening, Dental Veneers, Dentures, Dental Crowns and more. Our Dentist and expert staff are trained to not only treat patients but to identify what caused the health concern in the first place. This comprehensive approach sets patients of East Wind Dental Care in Hillsboro on the road to recovery and long term oral health. When you walk into the office of East Wind Dental Care you will be immediately greeted by our friendly staff who are dedicated to making sure that you feel comfortable during your entire appointment. 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