Do you worth neighborhood outreach actions? Are you on the lookout for higher methods to speak with—and educate—your sufferers, your friends, and even the media? If your purpose is to ship your message to extra folks, extra successfully, extra typically, then I’ve the reply you’ve been on the lookout for … and it’s highly effective, enjoyable and remarkably easy.
Why not use the leading edge know-how of podcasting to unfold consciousness concerning the significance of correct oral well being? Stay with me now—you probably have a slight case of technophobia, that’s okay. I’m assured that in case your observe has the technical know-how to supply an internet e-newsletter, then studying to combine podcasting into your outreach actions will probably be a snap. And consider me—podcasting is essentially the most modern mass-communication automobile to emerge in years, and can tremendously enhance the affect and attain of your message.
Let’s start with the fundamentals. Think of a podcast as a radio program that anybody can obtain from the Internet. Put one other method, a podcast is a digital file that’s accessible to everybody—through free subscription—over the online. Most podcasts are audio recordsdata solely (like CDs), however video content material may be added as effectively (like DVDs). The most important benefit of podcasting over conventional broadcasting is that customers can obtain these internet recordsdata to their private computer systems, mp3 gamers, and/or CDs, after which hearken to them at their comfort—in their automotive, throughout their morning run, and even in your reception space.
More and extra, podcasts have gotten acknowledged as the most recent sturdy communication instrument to harness the Internet’s energy to succeed in numerous listeners rapidly. If your podcast comprises helpful data, your listeners will share it with others, quickly disseminating your message across the globe. Also, as a result of podcasts use RSS (actually merely syndication) know-how, new episodes are delivered to your subscribers seamlessly. Once a listener subscribes to a podcast utilizing iTunes or one other related service, that service robotically downloads new episodes as they’re launched, making it virtually instantaneous and easy to your viewers to obtain your message.
Putting collectively a professional-sounding podcast is less complicated than you would possibly assume. Since helpful content material is paramount, step one is to organize attention-grabbing subjects to your episodes. I recommend that you just decide to producing bi-monthly episodes, that means that you just initially want solely six subjects per 12 months. Once podcasting turns into a part of your routine, enhance your manufacturing to 12 subjects per 12 months. If you might be already producing a paper or on-line e-newsletter to your sufferers, essentially the most logical development could be to reformat a few of that content material into podcasts. A great way to begin is to determine subjects that you possibly can cowl in extra element by speaking about them in a podcast reasonably than writing about them in a e-newsletter.
For instance, the newest e-newsletter that my Hillsboro dentist emailed to me included an article concerning the risks of periodontal illness, together with data on the way it could also be related to the event of coronary heart illness, warning indicators to be careful for, and really helpful preventative actions. This is effective data that I’m in, and I’m grateful to be on this mailing listing. But think about that I’ve obtained this data in the type of an audio podcast, personally recorded by my Hillsboro dentist, urging me to guide an appointment for a much-needed checkup. I’m instantly spurred to motion! Speaking on to your viewers—in your individual voice and with your individual inflection, tone and spirit—creates a way more intimate connection along with your sufferers. This relationship-building high quality is inherent in audio, and it’s a part of what makes podcasting so highly effective.
If you’ve gotten doubts concerning the widespread acceptance of digital audio recordsdata, take into account this statistic: on April 9, 2007, Apple introduced the sale of its 100 millionth iPod and greater than 2.5 billion songs from the iTunes Music Store. Now take into account that anybody can obtain podcasts from this identical music retailer and hearken to them through their mp3 participant or their pc, or burn them to CD … free of charge! As increasingly more folks (together with your sufferers) “tune in” to audio recordsdata through the online, providing them podcasts that complement and develop on the content material of your present newsletters gives you with one other option to remind them concerning the significance of correct oral well being and the providers you present.
So, what gear and software program do you have to document and produce a podcast? You can change into a podcasting professional in simply seven easy steps:
1. Verify that your PC is operating Windows 2000, XP or Vista, and has the power to play audio recordsdata.
2. Invest in a microphone. Altec Lansing makes respectable merchandise, a few of which listing for beneath $30, and can be found at Future Shop. But I like to recommend splurging just a little to enhance your audio high quality. Blue Microphones makes an amazing USB mic known as the Snowball, which retails for $130 on the Canadian on-line Apple Store. (This mic will even work along with your Windows PC.)
3. Download and set up your recording software program. Audacity is a wonderful audio editor that’s accessible for obtain from http://audacity.sourceforge.net. And you may’t beat their worth level: it’s free.
4. Record and edit your podcast.
5. Partner with an internet internet hosting service to arrange a web site particularly to your podcast. Liberated Syndication is extraordinarily cheap and offers me every little thing I want. At $5 USD monthly, I can lease 100 megabytes of cupboard space monthly, which interprets into about two hours of audio. This fundamental internet hosting account offers me limitless bandwidth, that means that whilst my viewers grows exponentially, my month-to-month value by no means will increase. LibSyn additionally gives me with easy-to-use templates for my podcast’s web site, and robotically generates and updates my podcast’s RRS feed. Another, related service value contemplating is Go Daddy.
6. Upload your new podcast to your internet hosting service utilizing their easy submission web page. Completing the submission web page is just like sending an electronic mail. Simply sort in the title of your podcast (like a topic line), add the outline of your episode (just like the physique of your electronic mail), and embrace your mp3 file (as an attachment). You may even connect a corresponding picture, should you like. Uploading your podcast shops the mp3 file on-line and makes it accessible to your viewers—they will obtain your podcast out of your newly created podcast web site.
7. Promote your podcast! This is as straightforward as sending an electronic mail announcement to your contact listing with the URL of your podcast’s web site. But to make the most of the varied on-line podcast directories, you have to go to their web sites and submit your podcast’s RSS feed. You ought to by no means pay to be included in these directories, since one of the best ones—together with iTunes, Podcast Alley, Odeo, and Podcast Pickle—are free.
For Mac customers, these steps are even less complicated, because of Garage Band and iWeb. As a Mac person myself, I’d be joyful to go alongside some tips that could get you began.
Like you, I consider it’s vital to stay related with my consumer base, and as a lover of all issues tech, I select to make use of modern approaches. I’ve efficiently engaged the ability of podcasting to advertise my firm in two weekly podcasts with quickly rising success. And by following these seven easy steps, you can also change into a podcasting professional!
Dental Practitioners Become Podcasting Pros in 7 Simple Steps
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