10 Outrageous Tips for Viral Marketing a Mental Health or Psychotherapy Private Practice
Build a Seamless E-mail List of Clients
One of the foundational strategies for viral marketing your mental health practice is to keep a comprehensive email list of both current and former clients. With consent, send them a single-page newsletter packed with mental health tips, seasonal insights, and engaging content. Encourage clients to share it with friends or family to expand its reach. Always “blind copy” recipients to maintain confidentiality. For added impact, consider mailing hard copies, as studies suggest that postal mail is read more frequently than emails.
Target Community Centers and Social Services
Expand your reach by distributing your newsletter to the top 50 local recreation, mental health, and community centers. Include places like halfway houses and adult protective services. Mailing to just 50 centers each month offers cost-effective exposure and helps your newsletter go viral. These venues often display health-related content and may be happy to share your insights, keeping your practice top of mind.
Utilize Local Bulletin Boards
Distribute your newsletter in strategic locations like grocery stores, car repair shops, and coffee shops with bulletin boards. These spots have high visibility and frequent foot traffic. Keep copies handy in your car for unexpected opportunities to share. Don’t forget a mini-stapler for easy posting!
Offer Engaging Presentation Topics
At the bottom of your newsletter, promote your willingness to present on sought-after topics. Use tools like Google AdWords to identify trending issues in mental health. Create concise 25-minute presentations on these hot topics, and include them as a feature in newsletters. Not only does this showcase your expertise, but it also draws more attention to your practice.
Maximize Your Waiting Room
Keep several copies of your newsletter in the waiting area. Clients are likely to pick them up and share with others, whether by stuffing them into bags or handing them out at work. This effortless sharing is a cornerstone of viral marketing, as it leverages existing networks to introduce your practice to new potential clients.
Collaborate with Other Medical Practices
Request permission to leave your newsletter in the waiting rooms of other medical practices you visit, such as your dentist or general physician. A simple presentation in a clear sheet protector marked “Desk Copy” helps ensure visibility without loss. Personal contacts with these professionals can also enhance distribution and referral opportunities.
Form Strategic Partnerships
Offer newsletter advertising space to non-competing allied professionals, like holistic health experts and chiropractors. These partnerships can widen your audience and provide mutual benefits, such as shared client exposure. This collaboration not only covers publishing costs but also increases your newsletter’s credibility and reach.
Engage with Local Media
Send your newsletter to local media outlets including radio and TV stations, as well as newspapers. Reporters often seek mental health professionals during relevant news events. By positioning yourself as an expert willing to comment, you can gain invaluable media exposure. Maintain contact details of these outlets for immediate response when news breaks—this strategy can put you on air swiftly.
Network with Competitors
Surprisingly, sharing your newsletter with competitors can be mutually beneficial. Mental health professionals often refer clients to trusted peers. Ensure your name is familiar and reputable by consistently sharing quality content, thereby gaining top-of-mind awareness and boosting referrals.
Connect with Employee Assistance Programs
Employee Assistance Programs (EAPs) are excellent referral sources. Regular newsletter distribution helps establish trust and familiarity without requiring frequent meetings. Visit the Employee Assistance Professionals Association’s website to find local chapters and contact details. Over time, this strategy can significantly enhance your networking and client acquisition.
These dynamic tips for viral marketing your mental health practice focus on maximizing visibility, leveraging networks, and strategic partnerships to ensure successful outreach and client growth. Implementing these strategies will elevate your practice’s presence and expert reputation within the community.
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East Wind Dental Care
Family and cosmetics dentistry in Hillsboro Oregon.
We at East Wind Dental Care are committed to providing quality dental care to families located in the Hillsboro and Beaverton area and treat patients of all ages. We provide comprehensive solutions for our patients' oral health needs. Believing in the importance of listening to our patients, we take the time to truly understand each person's needs, goals, and lifestyle. By understanding our patients' objectives we can provide solutions that will improve their health while transforming their smile into something bright and beautiful.
East Wind Dental Care at Hillsboro, Oregon provides a wide variety of dental services and procedures to address all of our patients' dental health needs. By combining quality patient care with up-to-date technology, we are able to treat patients of all ages in a comfortable and relaxing setting. Our website includes information on the following items: Dentist, Cosmetic Dentist, Family Dentist, General Dentist, Emergency Dentist, Dental Implants, Teeth Whitening, Dental Veneers, Dentures, Dental Crowns and more. Our Dentist and expert staff are trained to not only treat patients but to identify what caused the health concern in the first place. This comprehensive approach sets patients of East Wind Dental Care in Hillsboro on the road to recovery and long term oral health.
When you walk into the office of East Wind Dental Care you will be immediately greeted by our friendly staff who are dedicated to making sure that you feel comfortable during your entire appointment. We understand that patients can feel anxious when going to the dentist, and our staff will take the time to listen to all of your concerns and help you understand exactly what your procedure is going to be like. At East Wind Dental Care we pride ourselves on being an affordable family dentist that accepts a variety of insurance plans and payment options like cash and credit cards, because we want to provide a beautiful, healthy smile to everyone in the Hillsboro, Beaverton, and Portland area. Call East Wind Dental Care today at 503-614-0198 to see why we are the dentist of choice in the Hillsboro, Beaverton, and Portland area.
East Wind Dental Care
Address: 7546 NE Shaleen St Hillsboro, OR 97124, USA
Phone: 503-614-0198 Call us today!
Opening Hours Mon - Fri: 8:00 - 17:00 and Saturdays with appointments.
Website: https://eastwinddentalcare.com/
Make an appointment online at https://eastwinddentalcare.com/contact-3/
